Your purchase helps wildlife thrive.


From the Arctic to the Gulf of Mexico, we’re on a mission to unite all Americans to ensure wildlife thrive in a rapidly changing world.

Our action has never been more critical. Today we’re faced with a sobering statistic: one-third of all U.S. fish and wildlife species are at risk of extinction in the coming decades.

As America’s largest conservation organization, we're on the ground across our nation’s diverse and wondrous landscapes, fighting to protect our most treasured natural resources and creating experiences that inspire a lifelong connection with wildlife and wild places.

Since 1936, the National Wildlife Federation’s mission is one that has united Americans from all walks of life and political stripes. For hikers, campers, gardeners, hunters, anglers, birders, and other outdoor enthusiasts, our shared heritage joins us in a common goal of protecting the planet for wildlife, ourselves, our neighbors, and most of all for future generations.

But we couldn’t do it without your help. With every purchase you make, you’re supporting our work to:

  • Protect, Restore, and Connect Wildlife Habitat: Actively restoring and reconnecting fragmented and degraded habitat across protected lands, working lands, waterways, coasts, and communities
  • Transform Wildlife Conservation: Advancing 21st-century wildlife management, defending public trust resources, and confronting emerging stressors like climate change, invasive species, and wildlife diseases
  • Connect Americans with Wildlife: Inspiring the next generation of conservationists and mobilizing a diverse conservation army to broaden the stewardship ethic, conservation action, public and private investments, and support for policy changes necessary to save thousands of at-risk species in our time

Together we can propel our mission’s success to new frontiers. Thank you for helping us build a better future for wildlife.